👋 I’m Ji-Sook,
product design leader and mentor

I’m on a mission to uncover the “why”, “who”, and insights to create meaningful human experiences. Here’s what I bring on my mission:

  • Design leadership with 15 years of experience across user research, problem solving, and product design

  • Embracing ambiguity to find the sweet spot between user and business goals, drawing from work across startups, ecommerce, HR tech B2B, and agencies

  • Cross-functional collaboration with product, engineering, research, content, and design system teams to breaks down silos and drive strategy and outcomes

  • The 3 Cs of curiosity, creativity, and critical thinking for myself and to my team, as a people manager of 3 and team lead for 10 across design, research, and content

Featured Projects

AI Assistant for Reports

PRODUCT DESIGN

Personalized Guidance

PRODUCT DESIGN

Benefits Admin Portal

PRODUCT DESIGN

Wellbeing Programs

PRODUCT DESIGN

Research & Experiential Design Strategy

University Audience Profile

RESEARCH

Pandemic’s Workforce Impact

RESEARCH

Swatch x 007 Pop-Up Store

EXPERIENTIAL DESIGN STRATEGY

Multisensory Dining

EXPERIENTIAL DESIGN STRATEGY

Reviews by My Mentees

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